secondary header


  • Free shipping over AED 250 Free Gift Wrapping - Free Returns

Terms & Conditions

About Us is your online shopping destination for the region's best children's toys and games. We are the official Franchise Partner of Early Learning Centre in the GCC and as such are the only online store that carries the entire range of Early Learning Center educational toys. Furthermore, we have developed our own range of ELC Toys branded products for children from 0-8 years old, which offer uncompromisingly high quality at competitive pricing. is proud to partner with all the biggest names in children's toys such as Hasbro, Mattel, Step 2, Fisher Price & many, many more. To enjoy the full range of kids toys we carry please click here.



Should you require further information or assistance, simply email us at, call us at 971 4 3576754 or visit your nearest Early Learning Center store location and we will be happy to help..



There are currently no items in your basket

To add something to your Shopping Basket, start by browsing any of our categories.

When an item interests you, select the "Add to basket" button.

Cookie footer

Website uses cookies to provide best experience, by continuing you are accept their use.  Cookies Policy